{"id":1838,"date":"2022-02-20T14:05:07","date_gmt":"2022-02-20T19:05:07","guid":{"rendered":"https:\/\/aabusinessfirm.com\/?post_type=recommended-books&#038;p=1838"},"modified":"2022-02-20T18:19:48","modified_gmt":"2022-02-20T23:19:48","slug":"a-new-brand-world-eight-principles-for-achieving-brand-leadership-in-the-twenty-first-century","status":"publish","type":"recommended-books","link":"https:\/\/aabusinessfirm.com\/es\/recommended-books\/a-new-brand-world-eight-principles-for-achieving-brand-leadership-in-the-twenty-first-century\/","title":{"rendered":"Una Nueva Marca Mundial en Ocho Principios para la Consecuci\u00f3n de un Liderazgo de Marca en el Siglo xxi"},"content":{"rendered":"<p>Bedbury, a la que dirigimos la publicidad y el marketing divisiones para Nike y Starbucks durante su crecimiento fenomenal, entrenadores sobre el establecimiento de una marca memorable. Observar a los consumidores abrumado por innumerables opciones, argumenta que ahora es el momento para construir una marca que evoca la confianza de sus clientes.<\/p>\n<p>&#034;A menos que su marca es sin\u00f3nimo de algo, no significa nada,&#034; \u00e9l declara que, como \u00e9l explica los m\u00e9todos para las peque\u00f1as y grandes empresas para articular su esencia y los principios y valores b\u00e1sicos de los clientes, potenciales clientes y empleados. Bedbury elabora su creencia de que &#034;la marca es la suma total de todo lo que la empresa hace&#034; con alegres an\u00e9cdotas de las experiencias de Harley-Davidson, Microsoft y otros. \u00c9l llama de publicidad y marketing, que se inspira en lugar de simplemente informar (es decir: &#034;Just Do It&#034;).<\/p>","protected":false},"template":"","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-1838","recommended-books","type-recommended-books","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/aabusinessfirm.com\/es\/wp-json\/wp\/v2\/recommended-books\/1838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aabusinessfirm.com\/es\/wp-json\/wp\/v2\/recommended-books"}],"about":[{"href":"https:\/\/aabusinessfirm.com\/es\/wp-json\/wp\/v2\/types\/recommended-books"}],"wp:attachment":[{"href":"https:\/\/aabusinessfirm.com\/es\/wp-json\/wp\/v2\/media?parent=1838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}