En un esfuerzo para determinar por qu\u00e9 la gente compra, Paco Underhill y su banda de retail investigadores han acampado en las tiendas durante el transcurso de 20 a\u00f1os, dedicando su vida a la "ciencia de compras". Armados con un arsenal de equipo de video, tienda de mapas, y el cliente-perfil de las hojas, Underhill y su empresa de consultor\u00eda, Envirosell, se han observado m\u00e1s de 900 aspectos de la interacci\u00f3n entre el comprador y el almac\u00e9n. Ellos han descubierto que los hombres que toman jeans en los probadores son m\u00e1s propensos a comprar que a las mujeres (65% vs 25%).<\/p>\n
Que han aprendido el "butt-cepillo factor" (golpeado desde atr\u00e1s, los compradores se irritan y se mueven en otros lugares), hace a las mujeres a evitar pasillos estrechos. Se ha cuantificado la importancia de la cesta de la compra, el contacto entre los empleados y los compradores; la "zona de transici\u00f3n" (el \u00e1rea dentro de la tienda de la entrada); y "los patrones de circulaci\u00f3n" (c\u00f3mo los compradores moverse a trav\u00e9s de una tienda). Y que han explorado la relaci\u00f3n entre un cliente de la conveniencia y rentabilidad, el aprendizaje de las tiendas de capitalizar un comprador t\u00e1cita inclinaciones y deseos.<\/p>\n
Underhill, cuyos clientes incluyen a Mcdonald's, Starbucks, Est?Lauder, y Blockbuster, las existencias de por Qu\u00e9 Compramos con una gran cantidad de minoristas de ideas, mostrando c\u00f3mo los hombres est\u00e1n empezando a tienda, como las mujeres, y c\u00f3mo las mujeres han cambiado la forma en que los supermercados est\u00e1n establecidos. \u00c9l tambi\u00e9n mira hacia el futuro, la proyecci\u00f3n masiva de oportunidades de venta por menor con un envejecimiento de los baby-boom de la poblaci\u00f3n y la predicci\u00f3n de c\u00f3mo la venta minorista en l\u00ednea afectar\u00e1 a los centros comerciales. Esta alegre vistazo a ir de compras es muy recomendable para cualquier persona que compra o vende.<\/p>","protected":false},"template":"","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-1852","recommended-books","type-recommended-books","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/aabusinessfirm.com\/es\/wp-json\/wp\/v2\/recommended-books\/1852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aabusinessfirm.com\/es\/wp-json\/wp\/v2\/recommended-books"}],"about":[{"href":"https:\/\/aabusinessfirm.com\/es\/wp-json\/wp\/v2\/types\/recommended-books"}],"wp:attachment":[{"href":"https:\/\/aabusinessfirm.com\/es\/wp-json\/wp\/v2\/media?parent=1852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}